2022中国衢州·[烂柯仙境]文化创意设计大赛

2022中国衢州·[烂柯仙境]文化创意设计大赛

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山不在高,有仙则名;水不在深,有龙则灵。衢州烂柯山就是这样一座可遇仙、可观龙的宝地。它地处衢州市市区东南面,坐落于乌溪江东畔;是衢州著名的丹霞景点——天生石梁的所在地,更是“王质遇仙,观弈烂柯”传说的发生地。因此烂柯山也与昆仑、蓬莱、桃源并列为中国仙境淹留型范式之一,更成为围棋圣地和江南名胜。黛峰翠嶂,景极幽邃,千百年来文人墨客青睐有加。

Renowned is a mountain not for its height but for the immortal who lives in it, ensouled is a water not for its depth but for the dragon that inhabits it. Lanke Mountain in Quzhou is such a treasure land where you can meet immortals and see dragons. It is located in the southeast of Quzhou City, on the east bank of Wuxi River; it is the location of the famous Danxia scenic spot in Quzhou, the natural stone beam, and also the place where the legend of “Wang Zhi meeting immortals and watching the Go game until the handle of his ax rotted”. Therefore, Lanke Mountain is also listed as one of the modes of wonderland stays in China along with Kunlun, Penglai and Taoyuan, and has become a holy land of Go and a scenic spot in the Jiangnan Region. Because of its verdant peaks and deep scenery, it has been favored by scholars and writers for thousands of years. 
围棋朝圣地·仙境烂柯山宣传片

The promotion video of Holy Land of Go, Lanke Wonderland

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大赛概况
Overview of the Competition
大赛名称
▌Name of the Competition

烂柯·元梦纪——中国衢州·世界围棋文化园

[烂柯仙境]文化创意设计大赛

GO UNIVERSE LANKE-World Go Cultural Park·Quzhou,China

The Cultural and Creative Design Competition of [Lanke Fairyland]

大赛背景
▌Background of the Competition

 

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“纵横十九道,黑白落玉盘”。
围棋发源于中华文明的母体,最早发源于公元2世纪,东汉三国时期,围棋作为中华民族优秀传统文化中的经典内容,承载着中华民族的文化自信与博弈制胜的精神内核。黑白二子,象征着日月阴阳昼夜,黑子深邃,为长夜幽冷莫测,白子耀眼,若恒星亘古不变。
1)Go culture
“Nineteen vertical and horizontal lines with black and white pieces falling on a jade plate”.

Go originated from the parent body of the Chinese civilization. It originated from the Eastern Han Dynasty and the Three Kingdoms period in the 2nd century AD. As a classic content in the excellent traditional culture of the Chinese nation, Go carries the cultural self-confidence of the Chinese nation and the spiritual core of winning through games. The black and white chess pieces symbolize the sun and the moon, yin and yang, day and night, the black pieces look deep, symbolizing the cold and unpredictable long night, and the white pieces look dazzling, like stars that last forever.

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“围棋圣地·烂柯仙境”。
“衢州”,浙江省辖地级市,它是国家级历史文化名城,更是东南阙里、南孔圣地。“烂柯”被视作“围棋”的代称,当围棋遇上烂柯,造就了衢州源远流长的围棋文化和浓厚氛围。衢州市多次主办与协办国家级和省级围棋赛事。衢州围棋文化独领风骚,并与传统的地域文化一脉相承,相融相长,从而具备了强大而坚实的文旅基因。
2)Lanke in Quzhou

“Holy land of Go, Lanke wonderland”.

“Quzhou” is a prefecture-level city under the jurisdiction of Zhejiang Province. It is a national-level historical and cultural city, the residence of Confucius in the southeast, and the holy land of Confucius in the south. “Lanke” is regarded as the synonym of Go. When Go encounters Lanke, Quzhou’s long-standing Go culture and strong atmosphere were created. Quzhou City has hosted and co-organized national and provincial Go tournaments for many times. The Go culture in Quzhou is unique, and it is in the same line with the traditional regional culture. The two are integrated and enhance each other, so that Quzhou has a strong and solid gene of culture and tourism.

 

浙江区域的项目区位分析
Project Location Analysis in Zhejiang Region
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“世界围棋看中国·中国围棋看衢州”。

世界围棋文化园地处衢州市市区东南面,坐落于乌溪江东畔,用地面积6.5平方公里。未来园区建成后主要包括烂柯山景区、围棋公园、集仙道境、星光大道、天元会场、忘忧仙镇、坐隐之野七大核心区。该景区是推动衢州围棋文化走向世界,传播衢州“两子”(孔子和棋子)文化品牌、践行衢州“世界围棋圣地”建设大战略的重要举措。
3)World Go Culture Park

“Go of the World is in China and Go in China is in Quzhou”.

The World Go Culture Park is located in the southeast of Quzhou City, on the east bank of the Wuxi River, covering an area of 6.5 square kilometers.In the future, after the park is completed, it will mainly include seven core areas: Lanke Mountain Scenic Area, Go Park, Fairy Realm, Star Avenue, Tianyuan Venue, Care-free Fairy Town, and Seclusion Wilderness.The scenic spot is an important measure to promote Quzhou’s Go culture to the world, spread Quzhou’s cultural brand of “Confucius and Chess Pieces”, and practice the grand strategy of developing Quzhou into a “holy land of Go in the world”.

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烂柯仙境-世界围棋文化园功能分布图

Lanke Fairyland-The Function Distribution of the World Go Culture Park

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“传承古今·文化创意”

当传统遇见当下、当文化遇见创意、当烂柯遇见围棋······又将碰撞出怎样的创意火花?这一次我们把目光投向中国衢州·世界围棋文化园,通过发起【中国衢州·世界围棋文化园—烂柯仙境文化创意设计大赛】,诚邀社会各界人士一同共创“围棋圣地·烂柯仙境”与“文化创新”之间的“棋妙”世界。

4)Creativity empowerment

“Inheriting the past and the present through culture and creativity”.

When tradition encounters the present, when culture meets creativity and when Lanke encounters Go… what sparks of creativity will be generated? This time, we set our sights on the World Go Culture Park in Quzhou, China. We launched the [Cultural Creative Design Competition of World Go Culture Park-Lanke Fairyland in Quzhou, China], and sincerely invite people from all walks of life to create a “chess wonderland” between “Holy Land of Go, Lanke Wonderland” and “cultural innovation”.

 

烂柯仙境-世界围棋文化园发展定位

Lanke Fairyland-The development orientation of Ranke Fairyland

 
大赛内容
Content of the Competition

用故事演绎烂柯文化;用数字赋能烂柯文化;用创意传播烂柯文化。

Interpreting Lanke culture with stories; empowering Lanke culture with digits; spreading Lanke culture with creativity.

该大赛以提升“烂柯仙境”品牌认知度与IP延展性为目标,以设计创新为引擎,激活品牌文化内涵。参赛人员需充分研究衢州围棋IP的文化内涵,深入挖掘“烂柯仙境”的历史典故与未来发展,设计作品需充分体现品牌文化内涵和地域特色,并考虑作品的落地性和市场适应性。

The competition aims to enhance the brand awareness and IP scalability of the “Lanke Wonderland”, regards design innovation as the engine, and strives to activate the cultural connotation of the brand. entrants should fully study the cultural connotation of the Go IP of Quzhou, and dig deep into the historical allusions and future development of “Lanke Wonderland”; design proposals need to fully reflect the cultural connotation and regional characteristics of the brand, and consider the practicability and market adaptability of the proposals.

参赛人员需基于视觉标识系统设计、文旅产品延展设计、数字产品延展设计三块内容完成一套完整系列的设计成果。
Based on three aspects, namely the design of the visual signage system, the extension design of cultural and tourism products, and the extension design of digital products, entrants need to complete a complete set of design results. 
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视觉标识系统包括:品牌Logo、品牌标志标准字体(烂柯仙境Lanke Fairyland)、品牌标准色彩与辅助色彩设计、辅助图形设计及应用示例,各项内容需注明使用规范。

1) The design of the visual signage system

the visual signage system includes: the logo of the brand, standard font for the logo (Lanke Wonderland), design of standard and auxiliary colors of the brand, design and application examples of auxiliary graphics. All contents must be marked with the specification of use.

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文旅产品类型包括但不限于IP形象吉祥物、旅游纪念品、办公事务用品、旅游导示系统、景区酒店和餐厅用品、服装配饰、公关礼品、工艺美术品、潮流手办等,各项设计需注明使用规范。参赛者可选择部分内容设计,但不能少于2套不同类型的完整文创产品。

2) The extension design of cultural and tourism products

The types of cultural and tourism products include but are not limited to IP-image mascots, tourist souvenirs, office supplies, travel guide systems, supplies for scenic spots, hotels and restaurants, clothing accessories, public relations gifts, arts and crafts, trendy figures, etc. Each design must indicate the specification of use. entrants may choose part of the content for design, but must submit no less than 2 sets of complete cultural and creative products of different types. 

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数字产品延展设计指利用数字多媒体及虚拟仿真手段进行的数字媒体设计产品。内容形式包括但不限于数字动画、数字人物、数字海报、NFT藏品、网站设计等。参赛者可选择部分内容设计,但不能少于1套完整的数字产品。

3) The extension design of digital products

The extension design of digital products refers to the design of digital media products by means of digital multimedia and virtual simulation. Its content and form include but are not limited to digital animation, digital characters, digital posters, NFT collections, website design, etc. entrants may choose part of the content for design, but must submit not less than 1 complete set of digital products.

 

大赛组织

Organization of the Competition

大赛奖金
▌Reward of the Competition

一等奖1名:奖金15万元/件

二等奖1名:奖金5万元/件
三等奖1名:奖金2万元/件
优秀奖3名:奖金5000元/件

入围奖4名:奖金2000元/件

一二三等奖设计作品将有机会获得孵化生产,参赛团队将有机会参与后续的深化设计,并获得附加奖金。
网络十佳奖10名:为鼓励参赛者的积极性,我们将通过互联网进行大众投票,并评选出10位最具人气的作品。

得票最高的10位参赛者将获得由主办方提供的“网络十佳作品”荣誉证书及文创奖品。

1 first prize winner:a reward of 150,000 yuan/piece
1 second prize winner:a reward of 50,000yuan/piece
1 third prize winner:a reward of  2,000yuan/piece
3 excellent awards winnera reward of 5,000 yuan/piece

4 finalists winnera reward of 2,000 yuan/piece

Design works that win the first, second and third prizes will have the opportunity to be incubated and produced, and the participating teams will have the opportunity to participate in the subsequent in-depth design and receive additional rewards.

Top 10 Internet Selection Winners:
In order to improve the enthusiasm of the contestants, we will conduct a public vote through the Internet and select the 10 most popular works. 
The 10 entrants with the most votes will receive the honorary certificate for “Top Ten Internet Selection Works” and cultural and creative prizes provided by the competition organizer. 
时间安排

▌Schedule

作品征集 2022.9.9-2022.11.30
二十强公布 暂定2022.12. 具体时间以赛事信息为主 
十强答辩  暂定2022.12. 具体时间以赛事信息为主 
结果公示  暂定2022.12. 具体时间以赛事信息为主 
Collection of works  09.09.2022-11.30.2022
Announced of the Top 20 
temporarily determined in 12.2022, 
the specific time is subject to the competition information
Oral defence of the top 10

 temporarily determined in 12.2022,

the specific time is subject to the competition information
Announcement of the result
 temporarily determined in 12.2022, 
the specific time is subject to the competition information

组织机构

▌Organizers


主办单位:

衢州市人民政府 衢州市委宣传部  

承办单位:

衢州市体育局  衢州市城投集团  衢州广电传媒集团

策划组织:

同济四时方院创新设计中心

支持单位(持续更新中)
世界规划教育组织WUPEN 

······

Hosted by
Quzhou Municipal People’s Government, 
Propaganda Department of Quzhou Municipal Party Committee 
Organized by:
Quzhou Sports Bureau, Quzhou Urban Investment Group,
Quzhou Radio and Television Media Group
Planned by:
Tongji Sishi Fangyuan Innovation Design Center
Supported by(On-going updates):
World Urban Planning Education Network (WUPEN)
······
嘉宾阵容
▌Distinguished Guests

大赛组委会将由学术领军人物、设计行业大咖等重量级嘉宾组成。组委会点评嘉宾名单将于10月份进行发布。

The organizing committee of this competition will be composed of leaders in academia, masters in the design industry,The list of reviewing guests of the Organizing Committee will be released in October. 
 
参赛要求

Requirements of the Competition

参赛对象

▌Range of Competitors

全球院校:任教教师、在校学生或应届毕业生等

创作团体:艺术家(团体)、独立工作室、创业团队等

企业机构:数字新媒体公司、广告创意公司、创意机构等

数字艺术(数字新媒体)行业相关的其他机构均可

Schools around the globe:

teachers, students or fresh graduates

Creator groups: 
Artists (groups), independent studios, start-up teams, etc.
Enterprises and institutions:
digital new media companies, advertising creative companies, creative institutions
Other institutions related to the industry of digital art (digital new media) are also acceptable

提交内容

▌Contents to be Submitted


▌2022.11.30提交内容:

方案文本+A1展板+视频文件+设计说明

1.方案文本:

格式要求:PDF格式,文件大小不超过50M,不少于80页。方案文本表达出视觉标识系统、文旅产品延展、数字产品延展的设计内容、作品名称、设计生成逻辑、设计效果图、工艺与尺寸说明、设计说明、使用规范等内容。
2.A1展板:
格式要求:JPG格式,2张高清可打印竖向A1展板,图像大小应达到300dpi印刷分辨率标准保留。展板排版风格不限,鼓励采用创新新颖的方式来表达设计意图和创意理念。展板需要完整表达视觉标识系统、文旅产品延展、数字产品延展的作品名称、设计生成逻辑、设计效果图、设计说明等内容。
3.视频文件:

格式:MP4,分辨率1080*1920p,时长2-3min,文件大小不超过500M,视频需表达作品设计的视觉标识系统、文旅产品延展、数字产品延展的设计作品名称、设计生成逻辑、设计效果图等内容。

4.设计说明:

格式:一份300字以上的设计说明或主题阐释,以word文件提交。

▌Contents to be submitted on November 30, 2022:

Proposal book + A1 display board + video file+Design description

1. Programme book:

Format requirements: PDF format, the file size shall be no more than 50M and no less than 80 pages. The proposal book is expected to express the following contents: visual identification system, extension of cultural and tourism products, content of the extension design of digital products, title of proposal, logic of design generation, renderings, instructions of process and size, design descriptions, usage specifications, etc. 

2.A1 display board:

Format requirements: JPG format, 2 high-definition printable vertical A1 display boards, the image size should reach the standard of 300dpi printing resolution. The typography style of the display board is not limited, and innovative ways to express design intent and creative ideas are encouraged. The display board needs to fully express the visual identification system, the name of the cultural and tourism product extension, the name of the digital product extension, the logic of design generation, renderings, design descriptions, etc.

3. Video files:

Format: MP4, resolution 1080*1920p, length:2-3min, the file size shall be no more than 500M. The video needs to express the visual identification system of the work design, the name of the extension of cultural and tourism products, the name of the extension of digital products, the logic of design generation, and the renderings.

4. Design description:

Format: A design description or theme explanation of more than 300 characters, submitted in the format of a word file.

▌前十名参赛团队提交内容:

1.方案文本、A1展板源文件(PPT、ID、AI、PS等文件)

2.设计方案模型:3dmax\Blender\Maya等
3.注意事项:
十强参赛团队需提交设计作品源文件,请参赛选手注意 保留源文件 。获奖作品将有机会投入到后续的深度设计与开发生产,若需要联络获奖团队进行方案深化,会支付设计团队额外的奖金
▌Contents to be submitted by top 10 competitors
1. Proposal book, source file of the A1 display board (PPT, ID, AI, PS, etc.)
2. Model of the design scheme: 3dmax\Blender\Maya,etc.

3. Precautions:

The top ten participating teams need to submit all the source files of their design works, so the entrants are required to keep the source files. Excellent works will have the opportunity to participate in the follow-up in-depth design and development & production,If it is necessary to contact the award-winning team to deepen the scheme, an additional bonus will be paid to the design team.

报名方式

▌Registration method


扫码极速报名|请选择赛道二

Scan the code for fast registration | please select track two

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请扫码关注我们,第一时间获得竞赛后续信息
Please scan the code to follow us, so that you can be informed of the subsequent information of the competition
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大赛详细资料百度网盘

Contest details web disk

 

烂柯·元梦纪·大赛微信交流群
GO·UNIVERSE·LANKE 

Contest WeChat exchange group

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大赛咨询联系微信
Contact WeChat for contest consultation
(添加时请备注:烂柯+参赛单位/高校名称及姓名)

(Please note, “LANKE” + the applicant’s name and institute when adding)

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邮箱地址:
Email address:
nbacompetition@163.com
咨询电话:
 Enquiry Telephone:
魏老师 Teacher Wei:18086085415
文老师 Teacher Wen:15821705970

注意事项

Matters needing attention


1.参赛者应按要求完成设计任务,提交作品须完整,如有缺漏则视为参赛作品无效。
2.参赛者应保证所提交作品的原创性,且未在其他平台中发布。如经确认存在抄袭、剽窃情形的,取消参赛资格。
3.主办方拥有二十强作品的展览、出版、生产等权利。
4.参赛资料中的地形图纸仅供选手参赛创作使用,不得用于其他用途,否则后果自负。

5.大赛组织方对竞赛规则具有最终解释权。

6.【中国衢州·世界围棋文化园—烂柯仙境文化创意设计竞赛】赛事信息以2022.9专业版为准,其他版本的信息若给您带来干扰,在此表示歉意。

1. Entrants should complete the design tasks and submit complete works as required. Any work with missing items will be considered invalid.

2. Entrants should ensure that the submitted works are original and have not been published on other platforms. If it is confirmed that there is plagiarism, the qualification of the entrant will be deprived.

3. The organizers have the right to exhibit, publish and produce the top 20 works.

4. The topographical drawings included in the entry materials are only for the use of the entrants in their creation and shall not be used for other purposes, otherwise the consequences will be at their own risk.

5. The organizer of the competition shall have the final right to interpret the rules of the competition.

6. The competition information of World Go Cultural Park·Quzhou,China  – [Qixing Pavilion] Meta Space Architecture Design Competition is subject to the 9.2022 professional version. We apologize for any interference caused by other versions.

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